Quit For Life for Health Plans
Quit For Life® empowers individuals to overcome nicotine dependence and live healthier lives.
Leading behavior-change outcomes
Unrivaled peer-reviewed solutions for health plans
First developed from a National Cancer Institute grant, Quit For Life uses best practices in study design supported by 30+ clinical trials, 200 peer-reviewed publications and federally funded studies of vulnerable populations.
Clinically proven engagement methodology
Quit For Life’s engagement methodology has been consistently validated by top institutions such as the Centers for Disease Control and Prevention (CDC), Harvard University and MD Anderson Cancer Center at The University of Texas.
Modern, mobile, digital delivery for members and providers
Individuals can easily access Quit For Life at any time on their phone or preferred device for a personalized, seamless, digital experience.
Fresh insights for health plans
Despite recent declines in cigarette smoking, tobacco and nicotine use remains a costly problem. Explore the unique challenges cessation programs face.
Developing effective quit services
Podcast: Advancing Quit Services for Tobacco Cessation
Enabling the quit
Learn more about engagement designed around consumer needs.
I enjoyed speaking with the quit coach. She was very informative, and the call was nonjudgmental. I felt like I was speaking with a friend … Thank you for making this service available, as it is very valuable.
Contracted with Optum to provide Quit For Life
Client
Recognition
NCQA’s Wellness & Health Promotion Accreditation
]The Association for the Treatment of Tobacco Use and Dependence is an organization of providers dedicated to the promotion of and increased access to evidence-based tobacco treatment.
ATTUD Certificate of Accreditation
The Association for the Treatment of Tobacco Use and Dependence is an organization of providers dedicated to the promotion of and increased access to evidence-based tobacco treatment.
2021 Hermes Creative Awards
Optum is the winner of two awards for developing an eToolkit to drive enrollment in the Quit For Life tobacco-cessation program.