Assess drug performance with integrated data
Inform research and commercial strategy with data insights.
Expand product and market analysis
Life sciences companies face greater competition in today's crowded market. Assessing product performance in this landscape requires a clear understanding of patient outcomes, adherence trends and other research-related patterns.
Integrated claims and electronic health records (EHR) data empower your commercial and research teams to uncover hidden intelligence that informs product and market strategy. Real-world data expands your analysis capabilities to reveal deeper insights.
Explore these real-world use cases to learn how integrated data can help you understand things like:
- How to improve medication adherence for your brand
- How to define patient cohorts for clinical research
- Therapy length of time and changes in therapy
- How to clinically profile patients
- Total cost of care considerations
Related resources
Is Your Real-World Data Research Ready?
Real-world data can help evaluate the effectiveness of medications and therapies, which is why evaluation should be part of the investment.
RWD Pitfalls Part 1: Using the right tools to approach RWD
When working with real-world data, learn from the lessons of others to help maximize your own business return.
Are You Maximizing the ROI of Your Real-World Data?
Help your organization capitalize on these vital resources using lessons and tools compiled by the Optum life sciences real-world data team.